Implementing Privacy by Design
The Open Web Application Security Project (OWASP) is a globally recognized non-profit organization committed to improving software security. Through a range of resources, tools, and community support, OWASP helps developers & organizations build secure applications. As the field of machine learning (ML) grows, so does the need for robust security measures to protect ML systems from unique threats. OWASP extends its mission to include the security of ML applications, providing guidelines and frameworks to help mitigate risks and ensure the safe deployment of these advanced technologies.
In the realm of machine learning, integrating data privacy, data protection, responsible AI, and security is crucial. These elements must function synergistically, guided by principles of Privacy by Design and Responsible AI, to effectively mitigate the myriad of potential attacks on machine learning models.
To safeguard machine learning models against various security threats, OWASP has developed a comprehensive set of guidelines and strategies. These recommendations are designed to address vulnerabilities at different stages of the ML lifecycle, ensuring robust and secure deployment of ML systems. Below, we delve into the specific mitigation strategies OWASP suggests for each stage.
PERAI is continually advancing to address the myriad of security and privacy challenges in the machine learning lifecycle. Currently, PERAI integrates foundational principles of Privacy by Design and Responsible AI, leveraging Privacy Threat Modeling (PTM) and Privacy Enhancing Technologies (PETs) to mitigate key threats. While several critical aspects have already been implemented, such as data validation, sanitization, and differential privacy, some OWASP recommendations are still in the process of being fully integrated. However, as the PERAI industry matures, it is committed to fully incorporating OWASP guidelines. This future development will ensure comprehensive protection and privacy throughout the machine learning process.
Begin your journey with Privacy Enhancing and Responsible AI (PERAI) Technologies to strategically differentiate your organization, ensure regulatory compliance, and unlock the full potential of data in the Data & AI era.
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Note: Please note that the information provided in this blog reflects the features and capabilities of Privasapien products as of the date of posting. These products are subject to continuous upgrades and improvements over time to ensure compliance with evolving privacy regulations and to enhance data protection measures.
Implementing Privacy by Design
Implementing Privacy by Design
Introduction
In today’s digital era, personal data is collected, stored, and processed at unprecedented rates. From social media interactions to online shopping, your personal information is constantly being gathered. To safeguard this data, the European Union implemented the General Data Protection Regulation (GDPR) on May 25, 2018. This comprehensive data protection law sets the standard for data privacy, affecting businesses worldwide. Understanding GDPR is crucial for both individuals and businesses to ensure compliance and protect personal data.
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What is GDPR?
GDPR stands for General Data Protection Regulation. It was introduced to give individuals more control over their personal data and to hold businesses accountable for their data practices. GDPR is considered the strictest data protection regime globally, applicable to both private and government entities, whether within the EU or beyond. It specifically addresses the handling of personal data, with anonymized data falling outside its scope.
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Definition of Personal Data
Under GDPR, personal data is defined as any information relating to an individual who can be directly or indirectly identified. This broad definition includes names, email addresses, meta data and location data, among others.‍
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Importance of GDPR Compliance
Failing to comply with GDPR can lead to severe penalties, including fines of up to 20 million Euros or 4% of global turnover for major violations. Compliance is also a key customer requirement for B2B companies, as non-compliance could result in lost business opportunities. Additionally, GDPR compliance can serve as a brand differentiator, as consumers increasingly value data privacy.
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The 7 Principles of GDPR
GDPR is built on seven core principles that guide its comprehensive legislation:
1. Lawfulness, Fairness, and Transparency:
• Lawfulness: Establish a legal basis for processing data, such as consent, contract, legal obligation, protection of vital interests, public task, or legitimate interests.
• Fairness: Ensure data processing is done in ways individuals would reasonably expect, adhering to promises made during data collection.
• Transparency: Provide clear and intelligible notices to users, enabling them to make informed decisions.
2. Purpose Limitation: Clearly specify the purposes for data processing at the time of collection and limit processing to these purposes. If new purposes arise, obtain user consent, or conduct a compatibility test.
3. Data Minimization: Collect only the minimum necessary data to fulfil the stated purpose, reducing the risk and burden of managing excessive data.
4. Accuracy: Maintain accurate and up-to-date data, regularly checking for and rectifying inaccuracies.
5. Storage Limitation: Retain data only as long as necessary for the specified purposes, with clear retention policies and procedures for data deletion or anonymization.
6. Integrity and Confidentiality (Security): Implement appropriate security measures to protect data from unauthorized access, loss, or damage.
7. Accountability: Demonstrate compliance with GDPR principles through documentation and proactive measures, ensuring responsibility at every stage of data processing.
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Rights of Individuals under GDPR
GDPR grants individuals several rights over their data, including:
• Right to be informed
• Right of access
• Right to rectification
• Right to erasure (Right to be forgotten)
• Right to restrict processing
• Right to data portability
• Right to object
• Rights related to automated decision-making and profiling
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Recent Developments and Trends in GDPR
As of 2024, GDPR enforcement continues to intensify, with supervisory authorities across Europe imposing record fines. In the past year alone, fines have totalled EUR 1.78 billion, marking a 14% increase from the previous year. Major tech companies like Meta have faced significant penalties, emphasizing the ongoing scrutiny of big tech and social media platforms.
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Key trends to watch in 2024 include the increasing focus on AI and data privacy, the regulation of biometric data, and the evolving landscape of data sovereignty and localization. The European Commission’s new GDPR Procedural Regulation aims to streamline cooperation between national data protection authorities, enhancing the efficiency and consistency of GDPR enforcement across the EU.
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Conclusion
GDPR is a comprehensive and complex regulation designed to protect personal data and uphold individuals’ rights. For businesses, it means implementing robust data protection measures and maintaining transparency and accountability. Compliance not only avoids hefty fines but also builds trust with customers, positioning your brand as a privacy-conscious entity. Embrace GDPR as a fundamental aspect of your business operations to ensure data protection and foster long-term customer relationships.
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How Privasapien PERAI Platform Adds Value
Privasapien PERAI platform significantly enhances GDPR compliance efforts by providing advanced privacy risk assessments and management tools. The platform’s AI-powered solutions offer dynamic privacy threat modelling, expert-grade anonymization, and state-of-the-art encryption to ensure data protection while enabling business insights. Additionally, PERAI emphasizes responsible AI practices, ensuring AI models comply with data protection regulations, maintain transparency, mitigate biases, and uphold ethical standards. Integrating PERAI into your operations helps you stay compliant, protect customer data, and build trust with your clients.
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Implementing Privacy by Design
"Privacy by Design is proactive, not reactive. It prevents privacy issues before they arise, aiming to avoid risks rather than remedy them post-incident. Essentially, it ensures privacy measures are in place from the start."
In the rapidly evolving digital landscape, the stakes for data protection are exceedingly high. For breaches, the GDPR allows for fines of up to 4% of an organization's annual global turnover or €20 million (whichever is higher). In addition, Recent studies reveal that the average cost of a data breach globally is approximately $4.35 million, and breaches have been reported to occur at a rate of one every 39 seconds.
GDPR fines have demonstrated the severe consequences of non-compliance. In July 2019, British Airways faced a potential £183 million fine for a breach affecting 500,000 customers. In January 2019, Google was fined €50 million by France's CNIL for lack of transparency in ad personalization. More recently, in May 2023, Meta was fined a record €1.2 billion by the Irish Data Protection Commission for inadequate protection of European user data against U.S. surveillance. These incidents not only pose risks of substantial financial loss but also lead to severe reputational damage and eroding public trust.
The U.S. Executive Order on the Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence places a significant emphasis on Privacy-Enhancing Technologies (PETs). These technologies are aimed at reducing privacy risks in data processing, and the directive encourages federal agencies to adopt these tools to protect consumer privacy in the context of AI development. This approach underscores the U.S. government's commitment to safeguarding privacy while fostering AI innovation.
For regulators, analysts, and data-centric organizations, adopting a proactive approach to data privacy is not just a prudent measure, but an imperative one. In the digital age, the balance to be struck is between privacy and utility, not positioning them as opposing forces. This perspective encourages the integration of robust privacy measures that enhance, rather than hinder, the power of data analysis, ensuring that data protection is built into the system from the ground up and embedded in the design process, Hence, Privacy by Design.
Privacy by Design (PbD) can evolve from a conceptual guideline to a concrete implementation within data ecosystems using Privacy Threat Modelling (PTM) & Privacy Enhancing Technologies (PET). PTMs allow for the translation of abstract privacy principles into auditable, repeatable actions that can be methodically applied to data. This ensures that privacy measures are consistently implemented and are not merely theoretical. PETs complement this by offering automatic, mathematical methods to secure data through technologies such as differential privacy, expert determination anonymization, federated learning, secure multi-party compute etc.
The European Union’s GDPR was one of the first major legislations to embed Privacy by Design into its text. Article 25 of GDPR explicitly mandates that data protection measures should be designed into the development of business processes for products & services.
This standard offers a focused guideline on Privacy by Design specifically for consumer goods & services.
Privacy Framework ISO 29100 provides a framework for privacy that assists organizations in effectively managing and protecting personal data.
This standard details methods to de-identify personal data effectively, ensuring that the risks associated with personal data processing are minimized.
A robust implementation framework is essential for transitioning from the initial design phase to full operational deployment of PbD. ISO 29100 forms a robust blueprint for organizations aiming to adopt PbD, providing clear directions for embedding privacy throughout their operational and data handling practices. This framework involves several key stages:
As explained earlier, PTMs allow for the translation of abstract privacy principles into auditable, repeatable actions that can be methodically applied to data. Privacy risk assessment is a crucial process for identifying, analysing, and mitigating potential threats to the confidentiality, integrity, and availability of personal data.
PETs encompass a diverse range of technologies and methodologies designed to enhance privacy throughout the data lifecycle, from collection and storage to processing and sharing. In this section, we explore the integration of PETs into privacy controls, focusing on key standards and guidelines such asISO 31700: 2023, Â ISO 29100: 2024 and ISO 20889: 2018. These standards provide frameworks for implementing effective privacy controls and aligning with global best practices in data protection.
At PrivaSapien, we enhance & refine the enterprise level data privacy management. Our advanced solutions in Privacy Threat Modeling (PTM), Privacy Enhancing Technologies (PETs), and responsible AI governance set robust safeguards, allowing organizations to secure and fully leverage their data.
Implementing Privacy by Design
In an era where data breaches & privacy concerns are at the forefront, businesses must prioritize the protection of consumer information. The US Federal Trade Commission (FTC) plays a pivotal role in enforcing data privacy laws and ensuring that companies adhere to stringent standards. To navigate these regulations effectively, businesses can leverage Privacy Threat Modeling (PTM) & Privacy Enhancing Technologies (PETs) to safeguard sensitive information and ensure compliance.
Privacy Threat Modeling (PTM) provides a structured approach to identifying and addressing potential privacy risks, enabling organizations to proactively manage threats to consumer data. Similarly, Privacy Enhancing Technologies (PETs) encompass a range of tools and techniques designed to protect personal data and maintain privacy. These technologies, when implemented correctly, can help businesses meet FTC requirements and mitigate the risk of data breaches.
The Federal Trade Commission (FTC) expects businesses to prioritize the protection of consumer data through the following key aspects:
The Safeguards Rule majorly applies to financial institutions under the FTC’s jurisdiction, broadly defined to include activities that are financial in nature, such as mortgage lenders, tax preparation firms, and payday lenders.
Privasapien offers advanced solutions that align with Privacy Enhancing Technologies (PETs) to help businesses comply with FTC regulations and protect consumer data. Here’s how Privasapien products address key requirements:
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Note: Please note that the information provided in this blog reflects the features and capabilities of Privasapien products as of the date of posting. These products are subject to continuous upgrades and improvements over time to ensure compliance with evolving privacy regulations and to enhance data protection measures.
As AI continues to revolutionize industries worldwide, the need for ethical and transparent AI development has never been more crucial. With California’s Generative AI Training Data Transparency Act, the state is leading the charge in regulating how AI developers disclose their training datasets. This act marks a pivotal shift, signaling that the age of opaque AI systems is coming to an end. Early adoption of these standards builds trust, Making Gen AI responsible!!
If you are a Gen AI model developer, fine tuner, or service provider who has developed, fine-tuned, or made Gen AI-based services available to Californians on or after January 1st, 2022.

You must publish Generative AI Training Data Transparency documentation on your website by January 1st, 2026, for models or services released on or after January 1st, 2022, and for all subsequent releases.

The published document by developers or service providers must include a high-level summary of the datasets used to train their Gen AI systems or services, available on their website.
As per the Generative AI Training Data Transparency Act, the following below 12 attributes of datasets used for training are to be published by the model or service provider:
Source or Owners of the datasets
A Description on – “How does these datasets help in achieving the purpose of the Gen AI model or service?”
The no. of datapoints within the datasets, using general ranges or estimates for datasets that are continuously updated
Describe the types of data points in the datasets, including the labels used or key characteristics
Indicate whether the datasets contain data protected by copyright, trademark, or patent, or if they are entirely in the public domain
Specify whether the datasets were purchased or licensed for use in the AI system
Indicate whether the datasets include personal information as defined under section 1798.140(v) of the California Consumer Privacy Act (August 2024), specifically information that is "identifiable directly or indirectly."
Indicate whether the dataset includes aggregate consumer information, as defined under section 1798.40(b) of the California Consumer Privacy Act (August 2024).
This refers to data that is "not linked or reasonably linkable to any consumer or household" and clarifies that "aggregate consumer information does not include one or more individual consumer records that have been de-identified."
Describe any cleaning, processing, or modification of the datasets, and how these efforts relate to the AI system’s intended purpose.
Specify the data collection period, usage duration, and whether collection is ongoing, along with any time-related obligations.
Provide the date when the datasets were first utilized in the development of the AI system or service.
State whether synthetic data was or is being used for model training, including details on its functional need, purpose, and how it aligns with the intended goals of the AI system or service.
While these documentation obligations address immediate compliance, they also position companies as ethical leaders in an increasingly regulated global AI market. Organizations that embrace transparency will build trust, positioning themselves favorably in the eyes of customers and regulators alike.
AI systems are exempt if their sole purpose is:
To comply, organizations must adopt a proactive and structured approach to managing their AI models—both published and future versions. This involves enlisting datasets, ensuring compliance with legal and intellectual property requirements, capturing essential dataset attributes, and preparing transparent reports.
AI & Data governance teams to enlist all the datasets used for
For each dataset used in the training process:
If you are using external foundational models/ fine-tuned models/ Gen AI API calls
Prepare and publish the Gen AI Training Dataset Transparency report on your website by January 1, 2026.
AI & Data governance teams to enlist all the datasets used for
For each dataset used in the training process:
Ensure compliance with the California Consumer Privacy Act (CCPA) by:
Ensure compliance with other legal requirements, including:
PrivaSapien is a pioneer Privacy Enhancing and Responsible AI (PERAI) technologies. We offer a first-of-its-kind, end-to-end Responsible AI stack that can help you meet the requirements of the Generative AI Training Data Transparency Act and the California Consumer Privacy Act (Posted Aug ’24).
As of 3rd October 2024, We have won multiple awards globally, including Accenture’s Global Tech Next Challenge in Digital Core for our Responsible AI tech stack, the Google for Start-ups Accelerator from over 1,000 companies, the Saudi Arabia Data & AI Authority’s PET Sandbox, and the Indian government’s award for privacy-preserved aggregate data sharing. We are also backed by U.S.-based venture capital firms.
With respect to the Generative AI Training Data Transparency Act, we help organizations build, fine-tune, and offer Gen AI services in a compliant way. While the Gen AI TDT Act itself does not levy penalties, the requirement to transparently publish data practices used for model training can result in severe privacy penalties from regulations such as CPRA, GDPR, PDPL, and DPDP for organizations that fail to follow privacy and Responsible AI principles.
PrivaSapien visionary and revolutionary technology stack is designed to meet Privacy, Responsible AI, and Transparency requirements with the following capabilities:
Quantify risk with Privacy Threat Modeling, including automated risk scoring, technical mitigation recommendations, and meeting regulatory obligations.
Conduct augmented and privacy aware DPIAs as per CCPA and GDPR for releasing data for downstream processing, such as model training, with approval by the DPO.
Implement various advanced Privacy-Enhancing Technologies to meet business requirements for model training, both structured and unstructured, with auditable and repeatable mathematical proofs for verification and publication.
Enable organizations to maintain privacy during inference, including privacy preservation in RAGs (Retrieval-Augmented Generation).
Enable organizations to conduct an AI Impact Assessment in line with regulatory requirements like Responsible AI, including transparency requirements.
Have technical safeguards in place to ensure privacy-preserving inference in compliance with CCPA, GDPR, and other global privacy and Responsible AI requirements.
Provide a governance report that lists the usage of datasets, models, and prompts on a periodic basis, ensuring it is auditable and publishable.
Gen AI Training Data Transparency Act is a critical nudge towards Responsible AI development practices incorporating ethical usage of data bound by purpose limitation, time limitation, privacy preserved aggregate data usage, responsible synthetic data usage and transparent publication of the same. Organizations maintaining compliance and transparency are going to build a strategic advantage in attracting customers as downstream services also now have the obligation to make these transparent publication of their & upstream providers practices in developing Gen AI models and services. PrivaSapien’s visionary Privacy & Responsible AI stack can accelerate your compliance for GAI Training Data Transparency Act and provide you a competitive advantage in the data & AI era.